Google is facing legal disputes in our Privacy Policy

European Commission called on Google to make a radical change to the privacy policy to permit it to disseminate information users in services.

Escalate hottest dispute digital privacy to the boiling point in the global company "Google", and the main points of dispute so-called selection "not tracking" while searching for sites Web that allows consumers Send desire it, not be tracked down or targeted ads "personalized" during wandering in the Internet.

The squabbling companies concerned about the voluntary standards that followed a manner threatening not to implement those standards.

Lawmakers are skeptical whether the voluntary regulations to ensure the protection of privacy on the adequate and effective, and move up from the monitored increased activity capture consumer information and sale of their personal data and their life behavior. Commission Robotics

Said John Aiputez head and the U.S. Federal Trade Agency: "I fear that result in the absence of a specific approach and a clear agreement in the end to an armed race against privacy."

He added: "Maybe advertisers are killing the goose that lays them golden eggs."

Indicators came a mounting concern of legislators on the privacy of Internet Finally when called on the EU Commission to privacy "Google" to make a radical change to the privacy policy to permit it to disseminate information users in a wide range of services, but will face hefty fines.

Despite the escalating conflict is still data brokers who compile more comprehensive information about individuals based on Ihsalunha data from the Internet and from the retail sector alike.

The files contain information on the data from users' search in the Internet and visits to web sites and buy individual products from supermarkets, and records their votes and their income and their ability to repay their financial obligations, mentioned that MasterCard sells to advertisers how to use information based on transactions credit card to target ads and measure their performance. WP Pipeline

Said Jeffrey Chester, executive director of Digital Democracy Assembly pro-privacy stationed in Washington: "This is no longer the industry can claim that it is harmful."

He added: "The data from the day of the Internet and other subject industry prefers not to talk about it, but it will be put sooner or later."

Expected that that day comes soon, as it moved the Economic Committee in the U.S. Senate finally an investigation into the practices of nine senior consumer data brokers.

And starting from November 2 (November), current companies had to respond to a query detailed consumer data collected by companies, and on the privacy of data and method of gathering information is bought and how they are used.

Said John Rockefeller Prime Trade Commission in the Senate, turning to a senior mediators Me "Axiom": "Because able consumers now make all their almost daily over the Internet, it became possible exploration unprecedented amounts of personal and medical information, financial them and assembled and sold. "

Scott said Hao chief executive "Axiom" The company looks forward to cooperating with Congress to help gain members a deeper understanding of the work of "Axiom", and how benefit people and the economy both from the proper use of the data. "Launched Rockefeller last year the law not to follow on the network, which will be binding legally on companies to comply with requests for non-tracking, which means he will not be allowed advertisers to collect information about users or target personalized ads to them.

The lawmakers also told the Federal Trade encouraging companies to develop voluntary standards, in addition to other self-privacy principles already in place, companies have pledged to implement it by the end of this year.

This comes concern after it announced Google's part of the policy specificity updated every users' information will be shared and disseminated via the services and products Google different, after the addition of service consolidation and take advantage of all the products and services across a single account, which you can log all products ''Google''.

Privacy Policy launched by Google earlier this year a brief 60-paragraph item, was accompanied by several questions by many users for the products Google's about the level of influence over their privacy when browsing these services and save their information where starting from the search engine world His step and leadership globally and locally occupied the first rank as the highest proportion of surfing on the level of websites in the world; according to site''Alexa'' Universal, and fork to the user often to the rest of products Google's like "Gmail" and "Google Plus", and "Google" and "YouTube", calendar, and the rest of the other services like Google plus ownage.

The management company is ready for these questions, both at the level of individuals or sectors or organizations benefiting from the products Google's or implemented and diverge to service the search engine in the search results across sites, images, or scientific research or books or music, or information the user who created the account '' Google'' and other rights and privacy. It is this principle initiated to clarify privacy policy adopted application finally had been the adoption of a privacy inclusive apply to all products multiple replace privacy policies, which were implemented in each product individually in the past, which contributes to reduce or shorten 60 paragraph item in the privacy policy for each product "Google"; and so out of shorter replacement policy to read and easier to understand than users of all categories.

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