Suppose that someone wants coffee latte, it is expected to use his smart phone and opens application Yelp looking for the nearest coffee shop, but if he wanted to buy the espresso machine, it is likely that uses Amazon dot com. Whether in the first or second case Google is losing one of its customers.
However, Google is still the undisputed Queen Find It controls about two-thirds of the U.S. market for the Internet. But the search method is changing, especially with the increasing number of people from what researchers want to buy it or eat it or learned on their phones. This led to the development of the Internet search industry's worth $ 22 billion, which is perhaps the most lucrative Internet activity and influential, the most important crossroads since invented.
People no longer want to search the network as if they were looking in the index of the book - in the sense Find links shows where a particular word. But looking to new types of Find Almtlaúm by them that develops knowledge and understanding to answer certain questions and not just to guide people in the right direction, and therefore sites such as Auto Bettors Bot or Tripp Advize, or Amazon gradually reduce the control of Google.
He said Oren Aatzione a Professor at the University of Washington who co-founded a company specializing in research and flight shopping: «What people want is: to ask a very simple question to get the answer is very simple. He added: «We do not want those ten blue links on a small screen, but we want to know the nearest restaurant thickness and reserve it and we are on the road heading of him.
Astounds people the massive congestion that it has become the Internet. Google says that there are 30 trillion title site compared trillion site five years ago - and people Itusm to their computers and their phones are more intelligent and better able to serve them. In fact, many of the new efforts are services not notify the minds of people already they search engines.
Amazon, for example, share than Google's share in the research shopping in the United States is the most profitable search types. In websites such as select the best people on the network needs such as clothing, gifts or other.
And avoids Google smart phone users go directly to specialized applications such as Kayak or Weather Underground, to know the weather. There are other applications are sent directly to the users of mobile information such as flight delays or traffic crashes even before you ask for it.
It uses people (YouTube) to search for things such as the way a tie, and use the site (Siri) to search for phones iPhone and use maps of the Internet to search for local places, while using Facebook to search for things liking to their friends (Like).
And services such as seeking to serve as different types of search engines means places to search for the contents of specialized high-quality and dimension from indulging in vain in other entries in the network. In the Kura service are the answer to questions such as, 'How do you feel when you're working at Steve Jobs? »By people who have already gone through this experience, something Google can not answer it.
However Google still unique, even after that there is an alternative search sites commonly used.
Said Danny Sullivan, editor of the blogging site named Display Search Engine Land: «The Google Store-like destruction, but not specialized of certain varieties.
However, searching the Internet sector is still promising and so great that Microsoft is sticking to it, despite losing billions of dollars a year on 'Bing' and its inability to make even a slight impact on Google's share in the U.S. market. It is noteworthy that Microsoft, which amounted to a market share in those 17% in February, rising to 26% if it included Yahoo Research, said it considered the research necessary for other products such as Xbox or phones.
Sullivan said: «You have millions of people a day asking for exactly what they want and if you are declaring the search is a very appropriate way.
The Foundation estimates that Google earn about three-quarters of the money spent on search advertising in the United States. So to ensure that the search engines for companies huge amounts of data and a barometer of how Iqbal users to identify those companies. There are signs of a gradual change in the behavior of people towards the search affect these companies like Namshi.
Fell research on traditional services dominate Google by 3% during the second half of last year after rising for years, according to comScore, as the number of research for each researcher at 7%. In contrast, increased research on specialized sites known as vertical search engines, by 8%.
Although conventional research, increased again this year, but there are other data that reflect Google's exposure to risk.
In the first quarterly period decreased spending on search ads increased by 1%, which is a significant decline to Google, according Ojnichen the company and digital marketing. Google lost last year, part of its share of the U.S. search advertising market, for the first time by E. Markir, where its share fell to 72.8% from 74%.
It is expected to slow down the growth of advertising spending on traditional search engines as more than a total research spending slowdown on the network, which is a turning point, as it was the growth of spending on search engines than traditional network advertising spending growth so much last year, according to E. Markir.
Google does not stand still, but they are more changes on the offerings of search engines at a faster pace than it used to for years. Where one of its founders Larry Page and CEO of the launch of a new name on the discussion section is 'Knowledge' no 'knowledge' in Arabic, he now wants people to have their information from Google.
Google now displays answers rather than just links mean if a person search for something like 'air' or even 'journey' In this case, Google can be derived flight information from a person's account on Gmail.
Google also conducted the biggest change last year when introduced the so-called monitoring map information, while the search generally matching the floor with web sites, monitor map information is used semantics that understand the meanings and relationships between people, places and things.
The usual quest for the word 'Diana' appears on the pages where this word contained both on the site and Wikipedia as the late Princess of Wales or a company specializing in the sale of the engagement ring.
However, the search engine more knowledgeable and intelligent can detect whether a person is looking for information about a girlfriend called 'Diana', or that he is also interested in the search for Kate Madleston.
Said Ben Gomes, a fellow Google: «what Google is doing now is a collection of some of the information circulating in the mind of the people, and thus in a position to communicate with users on Google about approaching very way of thinking.
Google said that these small steps describes the objective of the company.
Gomez said: «in the future it will be possible for Google to respond to the more difficult questions such as:« km distance between me and the Eiffel Tower? Where can I go to the prom in a warm atmosphere next year? ».
Despite the achievements of search services alternative offer, then the user's habits on the network difficult to change, like habits actual, especially if they are useful, according to Andrew Abasman vice president of comScore, which also said: «People used to Google them, because they will help them with daily and get them the information they want, if they are to serve as a self-reinforcing cycle. Not that anyone can do these things in a manner inconsistent with the familiar habits.
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