Emperor Social

When companies find enough time to listen to the debates that take place on the Internet for their services and products or field of work and its competitors, and after that you build good relationships with people influential in the world of the web on the views of customers in this area of ​​business in which it operates Emperor Social Company, you will discover that automatically start create a blog, a private company is the most effective step to participate and engage in the discussions that take place on the Web and interact with followers important to its business, such as bloggers or managers forums that discuss the company's products or services are private or public.

Could pose a question: What is a Blog basically? Well, Blog is a Web site that contains the blog entries are displayed in chronological order, but later reversed any of the (top) to the oldest (at the bottom), and this Postings may contain a mixture of text, images and videos. And the important part that can follow the blog subscribe to RSS, or via the mailing list and in most cases, visitors can blog  in dialogue with the blogger by placing comments on the Blog.

Blog can be a very effective communication channel for small businesses. According to the study published in the Emperor Social  marketing at the University of Massachusetts Dartmouth, that the richest 5,000 companies in the world to adopt marketing social media very quickly, which owns 39% of these companies a blog of their own, at a time that does not exceed the percentage of firms that possess special code 11.6% among the 500 richest companies in the world. Therefore, small businesses can give lessons to large companies a thing or two when it comes to using social media and where success! In this part of the series will share the tools, techniques, and best practices to help you in your blog tee your company or your business like Forex Indicator Predictor.

Small Business Opportunity

Through blogging, you can communicate with followers influencers for your services and products directly and fast, honest, and conducting dialogues with them. And more accurately Entries can be used to achieve:

1. Post new information quickly with customers, potential customers and employees.

2. Show enthusiasm and control over the offerings of products and services and the business as well.

3. Marketing of new products or services.

4. Effective management of affairs in the case of emergency crises.

5. Influence on the media coverage of traditional activities.

6. Audio-visual pigments humane personality to your brand.

7. Improve search results for your products and services.

Blogging is not true for any effective strategy to use social media, so it is important to take into consideration what your goals are and accurately targeted audience before launching your blog. If you have interesting information to share, staff fond of what they are doing to ideas, customers or potential customers want to talk to you, it's time to try to start blogging.


Before you start creating a blog, you have to develop a plan for content that will be offered through them, and technologies and the possibilities that will give her to continue. Here are the basic steps to start:

· Agree on the objectives of the Code and the target category. Like any program of social networks, this is the most important first step. What will you achieve from this blog? Who are the Followers you? How will you measure success? We will address to measure success in Part VIII of this series.

· Select the person or group who will blogging. It can be anyone from the owners of the company or the director of public relations or production engineer. The most important point in a person be familiar with the extensive work of the company and has a passion for, including services provided by the company or products, and has enough time to spend on the blog.

· Developed a content strategy. Select the main theme of which will be centered around the blog and create a diary written so as to ensure that you have content ready for a period of thirty days to come to make sure that the blog is constantly updated. Entries must be submitted between three to five blog entries per week until the viewers constantly returns to visit her.

· Put a name for a blog, and book a special URL address. In fact, may be getting a special address of the code a little difficult as it can be the most appropriate title is reserved in advance. In any case, make sure to reserve a title distinctive and capable of being saved but more importantly that reflects the theme of the Code Statute. You must be some examples of efforts Entries for search engines (SEO), to help pay Entries to the first page of the search engines.

· Select the process in which they are put Entries and approve comments. Probably should have the ability Alyalrd to all comments within 24 hours, because the talks in the blogging world is moving very quickly and you will lose communication with commentators in the case was delayed to respond to comments that may contain ideas positive can be used to improve your services or products, or can be that contain criticism and complaints from customers.

· Designed and programmed code. There are two wonderful programs to offer two blogs and WordPress, Blogger. Speaking to an open source, but the point distinguishing it in Wordpress content you put on your blog is the king you completely, but Blogger is not belongs to you, so you could disappear or be closed forums in case violated the conditions without having to have the right to restore to content .

· Entries fired. Forums presented to key followers you as a new source of information, and start blogging. Put a link to the code in the mailing list, on your site, on your Facebook page. And try to publish as much as possible.

Best practices

Based on the experience of the Dell team and in consultation with small business owners and medium-sized enterprises, best practices were identified for start creates Blog:

· Place a link to a blog on the company website.

· Dedicated team of bloggers, the division of labor and bring lots of new content, but keep the leader of this team to control the rhythm of work and coordinate efforts.

· Provided a simple guide for bloggers and let them publish without severe restrictions.

· Place your company news and discussion of ideas that are around in the company, but also Place answers, the core rotates in the mind of your customers.

· Post at least three blog entries per week ranges from a single length of each between 150 and 300 words. The greater the number of Articles published by per week the greater number of visitors who return for follow-up all that is new to you.

• Use text with images and video in your posts. Entries that contain video clips are usually called vlogs visual notation is a great way to display new products and services or to view an interview with the company's employees or experts you have. Easy in WordPress and Blogger add photos and videos.

· Do not skimp put links in your posts to codes of other famous and especially those pertaining to bloggers regulars in the field of business. This will give a good impression and encourage bloggers to put links to their blog too. These links they put you will contribute to the improvement of forums from the standpoint of the search engines.

· Allow comments are encouraged to hold discussions and dialogues between observers and between observers and the editors of the Code.

A typical case

The Dare Hurt founder of Plaid design and advertising create a blog called Brand Flakes for Breakfast in 2005. Beginning saw in the blog is the easiest way to share articles and ideas about fat loss to use e-mail or video clips. I quickly decided that he would not use code to bring direct sales. Instead, Hort focused on talking about the trends of the business sector in which it operates, creative ideas, fun ad roads, and small news for his company. The plan worked well, and turned Entries to the best reliable tool to generate opportunities for more sales. Blog is now read by 100,000 people a month and take the order of 85 in the list of the most powerful 150 in marketing forums issued by the Advertising Power.


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